Why Content is the King?

Ilias Sami
5 min readSep 2, 2021

There are many ways to do online marketing, like social media marketing, SEM, google my business, etc.

But in my opinion content marketing is the best! Why?

Content is king because it helps you give your audience something they haven’t seen before. Providing them with the same old content that they can get with everyone else won’t serve to your benefit. Give them unique content and you will wow your audience. For this, you have to research and understand your audience.Google

You have to know why most of the digital marketers say that

CONTENT IS THE KING

why content is king?

Tired of hearing “content is king?”

It’s a phrase that makes most marketers roll their eyes.

Does it still ring true? If so, why is content still so important?

Where Did the Phrase ‘Content is King’ Come From?

In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting.

Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content:

One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows the material to be duplicated at a low cost, no matter the size of the audience.

But this strategy is not perfectly working anymore. Because of the updated algorithm of Search Engines. Like GOOGLE and BING.

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First of all, we should learn the CONTENT STRATEGY:

Push Content

Consumers engage with hundreds of items online every day.

Between checking their phone 150 times a day, being distracted by 150+ advertisements a day, and everything else that’s going on, consumers’ attention is being grabbed from all angles at all times.

The problem is you need their attention. Badly.

PC: ZenithOptimedia & Quartz

People quickly forget. It’s not because they’re dumb, it’s because there’s always something new and different being pushed in front of them.

If you want people to engage with you, you’ve got to push something directly in front of them, and do it often. You have to give them something.

That’s where content comes into play.

You need content — something funny, entertaining, or informational — to push in front of people and grab their attention. Maybe you use emails, maybe you use images and updates on various social media platforms.

You’ve got options, but continual engagement is what places and keeps your brand in consumers' minds. Engagement is your key to growth.

Why is content king? Because it’s how your brand can engage with your targets, build loyalty, and gain customers.

Content is how you reach people, and how you grab their attention. Without your targets’ attention, you’ll never have their dollars.

Pull Content

People want answers.

They’re searching, they’re discovering, and they’re learning. If they’re not getting answers from you, then from whom?

PC: Think With Google

If “push content” is going where your targets are and putting your content there, “pull content” is providing answers and solutions to people who are searching. It’s getting your targets to come to you.

Pull content to the consumer is like a salt lick to the deer. They want something, and you’ve got it, so they come to you.

Google processes 167+ billion searches every month. There’s plenty of opportunities for you to be waiting with open arms (and helpful content) to draw these people in.

What could answer all your target customers’ questions? What could resolve all of their problems?

It’s content.

By providing answers and solutions to questions related to your industry, you can attract consumers. You can turn those consumers into subscribers, and then into paying customers.

Why is content king? Because it’s what enables you to bring in more potential customers.

LAST WORDS

Content is king for 2 main reasons: attention and answers. When consumers are checking email and browsing through social media, they’re looking for something to engage with.

If you’re not pushing something in front of the — content — their attention will be taken by someone else who is pushing content in front of them.

You need that attention to become consumers’ go-to choice for whatever it is you do.

On the other side, people are always searching for answers. By providing content for those searches, by providing answers, you’re able to attract and convert more of your targets.

Why is content king?

Because content, in its many forms, is the solution to both consumer engagement and customer acquisition, which are each critical to growing your business.

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Ilias Sami

This is Ilias Sami (In Bengali: ইলিয়াস সামি; Birthday: 29th October 2002, in Kushtia Sadar, Bangladesh), a Professional Digital Marketer and SEO Expert from BD